You can track your email campaigns by viewing the real time report which details the number of emails sent, delivered, bounced, etc. In this section, you'll learn how to measure an email campaign based on different metrics such as Open, Click, Unsubscribe, and other subscriber activities.
You can compare different email campaigns and also get certain site analytics such as site vists, traffic, page visits etc through Google Analytics.
You can view the overall report which includes number of emails sent, delivered, unique opened, unique clicked, unopened, bounces and unsubscribes of a particular campaign.
Unique Opened - Number of recipients who opened the email campaign
Total Open - Number of times the total number of recipients opened your email campaign
Here is an example to help you understand better
Number of times Rob opened the email - 4
Number of times Doug opened the email - 3
Number of times Nick opened the email - 2
Total Open - 9
Unique Open - 3
Unique Clicked - Number of recipients who clicked the links in the email
Total Clicks- Number of times the total number of recipients clicked your email campaign
Campaign Reach - This gives you a data on how far your campaign has reached in different social media platforms such as Facebook, Twitter, LinkedIn, Pinterest and Google+
Opens Over Time - This is a graph of the Opens and the Time stats which gives you the Open rate in a given period of time. Using this graph you can ascertain the time when maximum opens take place.
Email Open by Location - This shows which geographical location (country) your recipients were in when they opened your email campaign. You can use this data for segmentation.
Inter Service Sync Settings - This lists the already defined sync settings with Zoho CRM.
Create Campaign in Zoho CRM - You can create this e-mail campaign with the same name in the Campaign module of your CRM account.
Update Campaign Member Status - You can update your campaign status in Zoho CRM depending upon the subscriber’s activity such as open rate and click rate of your email campaign.
You can compare the number of emails opened to that of unopened among the total number of recipients, how many unsubscribed from your subscription, who marked your email spam and who really is impressed with your campaign and forwarded it to their contacts. Take a look at the different activities mentioned below:
Recipeint activity is a near accurate metric of your campaign performace. With this you can make modifications to your marketing efforts in the future. The data consists of the following elements
You can send an email to those recipients who have opened your email campaign using the following steps:
You can track and analyze all the links within your campaign. This is inclusive of text links and images linked to web pages.
Link Click Map - It gives you an overall percentage of links clicked by subscribers who have opened your email. You can also view the reach of a URL based on its placement in the email campaign. You can use this data to see which part of the content your recipients most interact with.
Moreover, stats for header, content and footer links are listed separately.
Link Click Details - It lists the number of clicks each link received as well as the number of unique clicks per link. You can also find the recipient details who've clicked a specific link from an email campaign.
Bounce is an e-mail that is returned to the sender because it was rejected by the receiving mail server due to various reasons. There are many reasons for the mail to get rejected and we've divided them into three categories:
Soft Bounce - This is a temporary issue where the recipient's mail server rejects the email due to reasons such as
Hard Bounce - This is a permanent bounce when the receiving server rejects the email due to the following reasons:
Auto Reply - This is a special scenario where the recipient is out of office on account of being away on vacation or other personal reasons. In such cases, the subscriber must have configured an auto reply. Once they are back, they will have a chance to view the email.
You can view the campaign report based on mailing list or lists used to send the email campaign.
You can share reports with other users of your organization through a password protected link.When you share a report generated link, the receiving user can view the detailed report summary. Here are the details which you need to enter before generating the link for the report.
Header Details - Either the brand name or company name which will be displayed in the report editor. This field is editable.
Password Details - Enter the password, which has to be shared to other users in case they want to view the recipient details of a campaign.
Report URL - This is the link which will be shared with other users to view the campaign report.
You can view the top 5 stats for the following data:
Top Open Locations - This lists out the top 5 locations where your email campaign had maximum open rate.
Top Clicked Links - This lists out the top 5 links clicked the most in your email campaign.
You can view the campaign reach on different social media platforms such as Facebook, LinkedIn, Twitter, Pinterest and Google+ Using social stats, you can track the number of views, clicks, likes, tweets, share, Pinterest and G+ share in the following categories:
Views by Location - This gives you a social stats report based on geographical locations of subscribers. You can use this to see the country of origin for social activities such as Like, Share, Tweet, etc.
You can analyze users' devices, operating system, desktop email clients and web browsers which are frequently used by your subscribers. This helps you design your newsletter and test it in those operating systems, browsers and devices so that it is well optimized to the respective email inbox (es) perfectly.
Devices and Operating Systems - This indicates the type of devices used by the maximum number of your subscribers. It helps to understand the recipients interaction when they open the email on a mobile device or desktops.
For instance, iPhone is the largest player on mobile platforms where the number of opens is high. Now, this information lets you to optimize your content for iPhone users.
Take a look at the image given below which provides the different types of devices displayed in the user agent stats.
Desktop Email Clients - This provides the desktop based email clients used by your subscribers to open the email campaign.Outlook gets the major share of email opens followed by Apple mail.
Web Browsers - This helps to track the web browsers used by the recipients and makes you to plan ahead by testing your email campaign on different browsers and check whether it is optimized accordingly.
You can allow your email recipients to add comments to the email campaigns. All they need is to open the email campaign by clicking the View in Browser link. You can either publish or delete the comments posted by the recipients, or Guests (Users who don't want their names to be revealed) from social media.
To view Recipient Comments,