Business owners can often get distracted by time-consuming tasks which divert their attention from their regular work. Automating such tasks using Autoresponders saves them valuable time so they can focus more on their essential deeds than before. Autoresponders are time effective and efforts saving since, it avoids the boredom of your machine work.

In this e-book, we’ll be discussing Sign-up based Autoresponders, which are sent to subscribers who joins your mailing list by signing up using a form.

Why I need Sign-up Based Autoresponders

• Sometimes you feel that you need a continuous communications channel with your customers, but with little or no maintenance from you.
• You’re looking for an engaging channel or program to create brand awareness and user referrals.
• They are a great solution for small and medium-size enterprises and work well with limited resources for email marketing and content generation.

A User Scenario

In the following case study, we will find out how a Sign-Up Based Autoresponder acts as a catalyst in promoting a brand new business:

Katie opens a bakery which sells different kinds of baked goods and confectionery products. In a short span of time, she becomes popular due to the quality of her bakery’s products and her excellent customer service. To expand her business and gain more visibility, she starts a website to reach out to more people.

To popularize her web site, she runs an advertisement through which customers would receive a $5 discount on their first purchase. For offline customers, she provides a manual form to enter their basic details. This plan is a success by both the ways. The details of the customers who signed up for the offer are managed through a customer management software like Zoho CRM.

To follow up with the potential customers she created through her offer, Katie comes up with the idea of providing another gift coupon of $10 for those customers who use their $5 Discount to make a purchase. She uses Zoho Campaigns’ Sign-up Based Autoresponder to automate the emails containing the initial $5 coupons.

When a customer places an order for the first time, he/she receives an automated welcome email. After seven days of successful order delivery, her customer receives another automated email with the gift coupon worth $10 with six months validity. Along with the coupon, she also sends a message that it can be used for the next purchase and provides her customer an option to share the coupon with his or her friends.

What is Katie’s takeaway?

Katie maintains a symbiotic relationship with her subscribers, and at the same time, concentrates more on running her business without having to specifically focus on growing her customer base.

In fact, Autoresponders are a powerful and flexible tool which can be configured for a variety of situations, in addition to Katie’s.

When can I use Sign-up Based Autoresponders?

There are myriad ways to apply Autoresponders in the day-to-day running of your business. So you can save time and keep your focus where it matters most. Check out a few scenarios which require sign-up based on Autoresponders.

• Reassuring customers that their order has reached the right destination
• Sending an online email tutorial at periodic time intervals
• Emailing weekly updates in the form of newsletters
• Request for feedback on a product or service.
• Promotion of a product or website.
• An out-of-office reply when you are on vacation.
• Send a confirmation email after a purchase.
• Introduce new customers to your company information, brochures and archives.